Your "keys" to enhanced strategic intelligence
Mathieu Lapointe
Many of you devote time, on a regular or ad hoc basis, to individual and informal monitoring based ...
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Previous day's execution discipline: 5 tips
Guillaume Cariou
Watchers, no matter how good they are, sometimes run the risk of losing control of their content ...
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Identify best practices (in a given field)
Guillaume Cariou
Staying abreast of best practices in a field is a major activity for any market watcher. Depending ...
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How to make the most of human intelligence at an event
Caroline Bouchard
It's important to remember that an intelligence approach can be applied to a variety of distinct ...
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What does augmented business intelligence mean?
Caroline Bouchard
"He who knows little thinks he knows, whereas he who learns constantly becomes aware that he is ...
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Account Based Marketing (ABM) and augmented business intelligence
Mathieu Lapointe
In contrast to the traditional marketing approach, which could be imagined as a funnel with the rim ...
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Where can I find the right sources?
Guillaume Cariou
Identifying sources is a fundamental element in starting any intelligence process. Also, it's ...
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Electronic and human intelligence: how to combine the two approaches?
Guillaume Cariou
Assisting companies in the field of business intelligence for over a decade, I've had occasion to ...
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Shortage of manpower, solutions to activate strategic intelligence
Caroline Bouchard
The labor shortage is an issue that affects us all in one way or another. Faced with such a complex ...
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Collective intelligence (CI) in a business intelligence context
Caroline Bouchard
I don't know about you, but for me, learning is as essential as breathing.
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Important ingredients for choosing the right monitoring platform!
Mathieu Lapointe
What a complex world of different intelligence platforms! We follow over a hundred of them at Phar, ...
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30 themes most in demand by our corporate customers
Mathieu Lapointe
Intuitively, we can say that as long as digital and human sources of information are available, a ...
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How to find relevant information quickly
Guillaume Cariou
There are several techniques to help you discover relevant information more quickly in your daily ...
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How do you validate the relevance of sources?
Guillaume Cariou
Every information watchdog must regularly check the quality of his sources of information.
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Inno sociale: the emergence of a predictive scenario for mobilization
Mathieu Lapointe
Here's a short post on the power of augmented strategic intelligence in a social innovation ...
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The best participation in strategic decision-making
Caroline Bouchard
What to do with all that great information gathered through business intelligence? How can we ...
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10 must-have publication sources for metal fabrication
Guillaume Cariou
While every intelligence system relies on software (aggregators, distribution tools, etc.), it's ...
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Team mobilization for strategic intelligence
Mathieu Lapointe
More than 30 minutes a day, more than 2.5 hours a week: that's the average time spent on strategic ...
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Information overload: strategic intelligence for a clear view
Caroline Bouchard
Who is Laval Innov Laval Innov is Laval's Espace régional d'accélération et de croissance (ERAC). ...
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Identify competitors who are making you losing money
Mathieu Lapointe
Monitoring the competition through a digital comparative analysis or "digital benchmark" is an ...
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Strategic intelligence and supply chain
Guillaume Cariou
The recent pandemic has highlighted the weaknesses of many companies when it comes to procurement, ...
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Main components of an intelligence system in an SME?
Guillaume Cariou
Two main categories of components / functions are to be considered in a SME watch system and we ...
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Offensive rather than defensive intelligence using weak signals
Mathieu Lapointe
When we talk about business intelligence, we often hear the phrase "weak signals".
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Strategic decisions in a business intelligence context
Caroline Bouchard
When my partners and I founded Phar, it was clear to me that maximizing intelligence efforts would ...
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Stuck with the same suppliers? Use business intelligence!
Guillaume Cariou
In a context of growing competition for access to certain raw materials, a well-structured veille ...
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Strategic intelligence and manufacturing techniques
Guillaume Cariou
When it comes to manufacturing techniques, strategic monitoring is necessary to keep abreast of the ...
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Sources, platforms and databases
Guillaume Cariou
Doing day-to-day intelligence requires a certain familiarity with several types of tools. As ...
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Why doesn't brainstorming work?
Caroline Bouchard
In a brainstorming session, have you ever realized that the noisy minority, often the company ...
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Retrospective meeting in a business intelligence context
Caroline Bouchard
In the world of intelligence, there are 3 types of meetings: retrospectives, synthesis and ...
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Analysis, a key business intelligence skill
Caroline Bouchard
I've always been fascinated by analyzing the key information that leads to decision-making. You ...
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Keeping an eye on competitors
Guillaume Cariou
Monitoring the competition requires constant attention on the part of the market watcher. This type ...
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The attention economy thanks to business intelligence
Caroline Bouchard
We're becoming increasingly exhausted and spending more and more time in front of our screens. ...
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Why is media monitoring essential?
Mathieu Lapointe
Media monitoring has become an essential tool for modern companies seeking to remain competitive in ...
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Why content research and mining is so difficult for product marketing managers
Mathieu Lapointe
So much of what product marketing managers do is fed with secondary research. Content mining and ...
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Strategic planning? Never without my market intelligence.
Guillaume Cariou
When preparing a strategic plan, it's essential to survey your business environment. While several ...
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What is competitive marketing intelligence and how is it different from competitive intelligence?
Mathieu Lapointe
We are shaped by our environment. That’s true whether we’re talking about individuals or ...
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The other problem with Twitter
Mathieu Lapointe
On March 29, Twitter made the surprise announcement that the cost of accessing its API (application ...
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Agricultural innovation: feed on data
Fabrice Mazzarese
Who would have bet on the power of Big Data or Megadata, advanced analytics or even artificial ...
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Market analysis vs market intelligence
Guillaume Cariou
Drawing the line between market analysis and market intelligence is not an easy task, as both ...
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Some agribusiness trends to watch in 2023
Fabrice Mazzarese
Agribusiness is one of the key sectors of the global economy. Employing millions of people to feed ...
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The power of Chat GPT in market intelligence for business development
Mathieu Lapointe
Small and medium-sized enterprises (SMEs) are often challenged by the complex dynamics of ...
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Activation of market intelligence for the associative world
Mathieu Lapointe
The PHAR team is very active with associations that play an important role at both the economic and ...
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Identify innovations
Guillaume Cariou
Taking the pulse of a sector in terms of innovation is a recurring aspect of the monitoring ...
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Identify experts
Guillaume Cariou
Identifying experts is a core activity for any market researcher. Every industry has its share of ...
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Trend in market intelligence in 2022: competitive intelligence
Mathieu Lapointe
At the end of 2021, we have noticed a major repositioning of several major technological players in ...
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Not everything is online: The art of asking questions!
Caroline Bouchard
For those of you who know me, you know how I LOVE human connections and how curious I can be to ...
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The ideal circumstances to carry out a market intelligence
Guillaume Cariou
Setting up a monitoring system can seem like a tedious operation for many managers, not always ...
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Moving from infobesity to info strategy.
Caroline Bouchard
I don't know about you, but for me, information has an addictive effect that drives me to jump from ...
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