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strategic planning and market intelligence
Veille stratégique Stratégie d'affaires Associations

Strategic planning? Never without my market intelligence.

Guillaume Cariou

Guillaume Cariou

When preparing a strategic plan, it's essential to survey your business environment. While several ...

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Competitive intelligence
Analyse de marché Veille stratégique Intelligence compétitive

What is competitive marketing intelligence and how is it different from competitive intelligence?

Mathieu Lapointe

Mathieu Lapointe

We are shaped by our environment. That’s true whether we’re talking about individuals or ...

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Battlecard
Intelligence compétitive Stratégie d'affaires

Building a Sales Battlecard that Better Enables Sales Performance

Mathieu Lapointe

Mathieu Lapointe

A sales battlecard can be a powerful sales enablement tool to improve predictable sales outcomes ...

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market analysis vs market intelligence
Analyse de marché Veille stratégique Intelligence compétitive

Market analysis vs market intelligence

Guillaume Cariou

Guillaume Cariou

Drawing the line between market analysis and market intelligence is not an easy task, as both ...

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chat gpt and market intelligence
Analyse de marché Veille stratégique Stratégie d'affaires

The power of Chat GPT in market intelligence for business development

Mathieu Lapointe

Mathieu Lapointe

Small and medium-sized enterprises (SMEs) are often challenged by the complex dynamics of ...

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identify experts
Analyse de marché Veille stratégique Intelligence compétitive

Identify experts

Guillaume Cariou

Guillaume Cariou

Identifying experts is a core activity for any market researcher. Every industry has its share of ...

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