--- title: 30 themes most in demand by our corporate customers description: We can say that as soon as digital and human sources of information are available, a watch can be carried out. image: https://phar.ca/hubfs/Imported_Blog_Media/b878f8-1.png --- [Skip to content](https://phar.ca/en/blog/30-thematiques-les-plus-demandees-par-nos-clients-entreprises#main-content) [![PHAR](https://phar.ca/hubfs/phar-logo-dark.png)](https://phar.ca/) - Intelligence - [![etude-strategique](https://phar.ca/hubfs/etude-strategique.png) Economic Studies On-the-ground strategic intelligence for your growth projects. Master the nuances](https://phar.ca/en/strategic-studies) - [![veille-strategique-icon](https://phar.ca/hubfs/veille-strategique-icon.png) Market Intelligence A radar to catch your industry's weak signals. 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However, here is a list of the themes most frequently requested by our corporate customers and which are the subject of augmented strategic intelligence. All in all, 30 good reasons to do business intelligence! Here, then, is a non-exhaustive list, by **enterprise** business unit: **Purchasing** - Suppliers - Market and fair value pricing - Supply logistics and customs - Purchasing opportunities **Marketing** - Market trends - Communities of interest and influencer identification - Company reputation (e-reputation) - New growth markets and opportunities **Sales** - Competitive strategies for counter-argumentation - Market prices and qualitative comparisons of offers - Customer monitoring, product developments and programs **R&D / Product development** - Directly related or cross-functional technological innovations - Technology leaders in the market - Changes in the regulatory framework **Production** - Factories of the future, 4.0, robotization,Iot and AIot - Manufacturing processes (e.g. additive manufacturing) - Evolutions in machinery or computing capabilities **Administration / Finance** - New management systems - Concepts in management (Kaizen, 5s, etc.) - Protection against currency fluctuation - Internal knowledge management - Global business contexts and growth cycles **HR** - Employer brand management - Identifying recruitment competition and strategies employed - Best practices and trends in staff retention **Governance** - Business risk/country/sector monitoring - Adaptation to strategic planning - Security of facilities in foreign countries - Social and environmental responsibility - Acquisition and development opportunities Of course, we always reiterate the importance of prioritizing themes and linking them to corporate issues or objectives. In a future post, I'll unveil the list of themes requested by sector associations and economic development organizations. Do you have an interest in any of these topics? [Subscribe!](mailto:info@phar.ca) ### Similar blog posts [![detect the right sources](https://phar.ca/hubfs/Imported_Blog_Media/7c34f0-1.png) Manufacturier & fabrication Veille stratégique Associations Where can I find the right sources? ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Identifying sources is a fundamental element in starting any intelligence process. Also, it's ... 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