---
title: Blog | Veille stratégique
description: Veille stratégique | Original blog on market monitoring and market intelligence
---

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# Blog

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[![keys to strategic intelligence](https://phar.ca/hubfs/Imported_Blog_Media/5cd2e0-1.png) Veille stratégique Your "keys" to enhanced strategic intelligence ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe Many of you devote time, on a regular or ad hoc basis, to individual and informal monitoring based ... Read the article](https://phar.ca/en/blog/vos-cles-pour-une-veille-strategique-augmentee) [![previous day's execution](https://phar.ca/hubfs/Imported_Blog_Media/d38650-1.png) Manufacturier & fabrication Veille stratégique Associations Previous day's execution discipline: 5 tips ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Watchers, no matter how good they are, sometimes run the risk of losing control of their content ... Read the article](https://phar.ca/en/blog/discipline-d-execution-de-la-veille-5-trucs) [![best practices in monitoring](https://phar.ca/hubfs/Imported_Blog_Media/7747b1-1.png) Manufacturier & fabrication Veille stratégique Associations Identify best practices (in a given field) ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Staying abreast of best practices in a field is a major activity for any market watcher. Depending ... Read the article](https://phar.ca/en/blog/identifier-les-meilleures-pratiques-d-un-domaine) [![human intelligence](https://phar.ca/hubfs/Imported_Blog_Media/d80cd3-1.png) Veille stratégique How to make the most of human intelligence at an event ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard It's important to remember that an intelligence approach can be applied to a variety of distinct ... Read the article](https://phar.ca/en/blog/comment-tirer-profit-de-la-veille-humaine-dans-le-cadre-d-un-evenement) [![enhanced business intelligence](https://phar.ca/hubfs/Imported_Blog_Media/a25295-1.png) Veille stratégique What does augmented business intelligence mean? ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard "He who knows little thinks he knows, whereas he who learns constantly becomes aware that he is ... Read the article](https://phar.ca/en/blog/la-veille-strategique-augmentee-ca-veut-dire-quoi) [![content marketing](https://phar.ca/hubfs/Imported_Blog_Media/de7687-1.png) Veille stratégique Marketing de contenu Account Based Marketing (ABM) and augmented business intelligence ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe In contrast to the traditional marketing approach, which could be imagined as a funnel with the rim ... Read the article](https://phar.ca/en/blog/account-based-marketing-abm-et-veille-strategique-augmentee) [![detect the right sources](https://phar.ca/hubfs/Imported_Blog_Media/7c34f0-1.png) Manufacturier & fabrication Veille stratégique Associations Where can I find the right sources? ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Identifying sources is a fundamental element in starting any intelligence process. Also, it's ... Read the article](https://phar.ca/en/blog/quels-sont-les-endroits-ou-detecter-les-bonnes-sources) [![the right approach](https://phar.ca/hubfs/Imported_Blog_Media/f5d1f4-1.png) Veille stratégique Electronic and human intelligence: how to combine the two approaches? ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Assisting companies in the field of business intelligence for over a decade, I've had occasion to ... Read the article](https://phar.ca/en/blog/veille-electronique-et-veille-humaine-comment-allier-les-deux-approches) [![labor shortage](https://phar.ca/hubfs/Imported_Blog_Media/d3e898-1.png) Veille stratégique Ressources humaines et main-d'oeuvre Shortage of manpower, solutions to activate strategic intelligence ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard The labor shortage is an issue that affects us all in one way or another. Faced with such a complex ... Read the article](https://phar.ca/en/blog/penurie-de-main-d-oeuvre-2-solutions-pour-activer-la-veille-strategique) [![we know that](https://phar.ca/hubfs/Imported_Blog_Media/11bb08-1.png) Veille stratégique Intelligence collective Collective intelligence (CI) in a business intelligence context ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard I don't know about you, but for me, learning is as essential as breathing. Read the article](https://phar.ca/en/blog/l-intelligence-collective-ic-dans-un-contexte-de-veille-ca-mange-quoi-en-hiver) [![sources, pricing and integration](https://phar.ca/hubfs/Imported_Blog_Media/58fc15-1.png) Veille stratégique Important ingredients for choosing the right monitoring platform! ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe What a complex world of different intelligence platforms! We follow over a hundred of them at Phar, ... Read the article](https://phar.ca/en/blog/ingredients-importants-pour-choisir-la-bonne-plateforme-de-veille) [![30 dominant themes](https://phar.ca/hubfs/Imported_Blog_Media/b878f8-1.png) Manufacturier & fabrication Veille stratégique 30 themes most in demand by our corporate customers ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe Intuitively, we can say that as long as digital and human sources of information are available, a ... Read the article](https://phar.ca/en/blog/30-thematiques-les-plus-demandees-par-nos-clients-entreprises) [![sort data efficiently](https://phar.ca/hubfs/Imported_Blog_Media/d06a10-1.png) Manufacturier & fabrication Veille stratégique Approvisionnements How to find relevant information quickly ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou There are several techniques to help you discover relevant information more quickly in your daily ... Read the article](https://phar.ca/en/blog/comment-deceler-rapidement-des-informations-pertinentes-sans-risquer-de-succomber-a-l-infobesite) [![monitoring and sources](https://phar.ca/hubfs/Imported_Blog_Media/248e9c-1.png) Veille stratégique How do you validate the relevance of sources? ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Every information watchdog must regularly check the quality of his sources of information. Read the article](https://phar.ca/en/blog/comment-valider-la-pertinence-des-sources) [![social innovation and monitoring](https://phar.ca/hubfs/innovation%20sociale%20et%20veille.jpg) Veille stratégique Associations Innovation sociale Inno sociale: the emergence of a predictive scenario for mobilization ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe Here's a short post on the power of augmented strategic intelligence in a social innovation ... Read the article](https://phar.ca/en/blog/innovation-sociale-l-emergence-d-un-scenario-predictif-a-la-mobilisation-d-equipes) [![participation and decision-making](https://phar.ca/hubfs/participation%20et%20prise%20de%20decision.jpg) Veille stratégique Intelligence collective The best participation in strategic decision-making ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard What to do with all that great information gathered through business intelligence? How can we ... Read the article](https://phar.ca/en/blog/comment-tirer-le-meilleur-parti-des-participants-dans-le-cadre-d-une-rencontre-de-prise-de-decisions-strategiques) [![sources metal fabrication](https://phar.ca/hubfs/sources.fabrication.metallique.jpg) Manufacturier & fabrication Veille stratégique 10 must-have publication sources for metal fabrication ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou While every intelligence system relies on software (aggregators, distribution tools, etc.), it's ... Read the article](https://phar.ca/en/blog/10-sources-de-publications-incontournables-en-fabrication-métallique) [![team watch and mobilization](https://phar.ca/hubfs/veille%20et%20mobilisation%20equipe.jpg) Veille stratégique Intelligence collective Team mobilization for strategic intelligence ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe More than 30 minutes a day, more than 2.5 hours a week: that's the average time spent on strategic ... Read the article](https://phar.ca/en/blog/passer-d-une-surveillance-individuelle-a-une-collaboration-d-equipe-en-veille-strategique) [![Laval Innov watch](https://phar.ca/hubfs/veille%20laval%20innov.jpg) Analyse de marché Veille stratégique Développement économique Information overload: strategic intelligence for a clear view ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard Who is Laval Innov Laval Innov is Laval's Espace régional d'accélération et de croissance (ERAC). ... Read the article](https://phar.ca/en/blog/surabondance-d-information-la-veille-strategique-pour-y-voir-clair) [![competitive intelligence](https://phar.ca/hubfs/veille.concurrence.jpg) Manufacturier & fabrication Veille stratégique Veille concurrentielle Identify competitors who are making you losing money ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe Monitoring the competition through a digital comparative analysis or "digital benchmark" is an ... Read the article](https://phar.ca/en/blog/identifiez-les-competiteurs-qui-vous-font-perdre-de-l-argent) [![intelligence and supply chain](https://phar.ca/hubfs/veille%20et%20cha%C3%AEne%20approvisionnement.jpg) Manufacturier & fabrication Veille stratégique Approvisionnements Strategic intelligence and supply chain ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou The recent pandemic has highlighted the weaknesses of many companies when it comes to procurement, ... Read the article](https://phar.ca/en/blog/veille-strategique-et-chaine-d-approvisionnement) [![watch players](https://phar.ca/hubfs/veille%20et%20acteurs%20cl%C3%A9s.jpg) Manufacturier & fabrication Veille stratégique Main components of an intelligence system in an SME? ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Two main categories of components / functions are to be considered in a SME watch system and we ... Read the article](https://phar.ca/en/blog/quelles-sont-les-principales-composantes-ou-fonctions-d-un-systeme-de-veille-au-sein-d-une-pme) [![offensive standby](https://phar.ca/hubfs/veille%20offensive.jpg) Manufacturier & fabrication Veille stratégique Associations Offensive rather than defensive intelligence using weak signals ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe When we talk about business intelligence, we often hear the phrase "weak signals". Read the article](https://phar.ca/en/blog/faire-une-veille-offensive-plutot-que-defensive-a-l-aide-des-signaux-faibles) [![strategic decisions and collective intelligence](https://phar.ca/hubfs/intelligence%20collective%20decisions%20strategiques.jpg) Veille stratégique Intelligence collective Strategic decisions in a business intelligence context ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard When my partners and I founded Phar, it was clear to me that maximizing intelligence efforts would ... Read the article](https://phar.ca/en/blog/pourquoi-faire-des-rencontres-de-prise-de-decisions-strategiques-dans-un-contexte-de-veille-strategique) [![watch & suppliers](https://phar.ca/hubfs/veille.fournisseurs.jpg) Manufacturier & fabrication Veille stratégique Approvisionnements Stuck with the same suppliers? Use business intelligence! ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou In a context of growing competition for access to certain raw materials, a well-structured veille ... Read the article](https://phar.ca/en/blog/pris-avec-les-memes-fournisseurs-comment-la-veille-peut-vous-aider) [![watch and manufacturing techniques](https://phar.ca/hubfs/veille%20et%20technique%20de%20fabrication.jpg) Manufacturier & fabrication Veille stratégique Approvisionnements Strategic intelligence and manufacturing techniques ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou When it comes to manufacturing techniques, strategic monitoring is necessary to keep abreast of the ... Read the article](https://phar.ca/en/blog/veille-strategique-et-techniques-de-fabrication) [![source intelligence tools and platforms](https://phar.ca/hubfs/veille%20sources%20outils%20plateformes.jpg) Analyse de marché Veille stratégique Plateformes et outils Sources, platforms and databases ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Doing day-to-day intelligence requires a certain familiarity with several types of tools. As ... Read the article](https://phar.ca/en/blog/sources-plateformes-et-bases-de-donnees) [![intelligence and brainstorming](https://phar.ca/hubfs/intelligenc%20collectivte%20et%20brainstorming.jpg) Veille stratégique Intelligence collective Why doesn't brainstorming work? ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard In a brainstorming session, have you ever realized that the noisy minority, often the company ... Read the article](https://phar.ca/en/blog/pourquoi-le-brainstorming-ne-marche-pas) [![monitoring and retrospective](https://phar.ca/hubfs/Imported_Blog_Media/bd4b51-1.png) Veille stratégique Intelligence collective Retrospective meeting in a business intelligence context ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard In the world of intelligence, there are 3 types of meetings: retrospectives, synthesis and ... Read the article](https://phar.ca/en/blog/rencontre-de-retrospective-dans-un-contexte-de-veille-strategique) [![Analysis, a key business intelligence skill](https://phar.ca/hubfs/Imported_Blog_Media/31e147-1.png) Veille stratégique Intelligence collective Analysis, a key business intelligence skill ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard I've always been fascinated by analyzing the key information that leads to decision-making. You ... Read the article](https://phar.ca/en/blog/l-analyse-une-competence-cle-de-la-veille-strategique) [![monitor competitors](https://phar.ca/hubfs/Imported_Blog_Media/d711ef-1.png) Manufacturier & fabrication Veille stratégique Keeping an eye on competitors ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Monitoring the competition requires constant attention on the part of the market watcher. This type ... Read the article](https://phar.ca/en/blog/surveiller-les-concurrents) [![resisting the attention economy](https://phar.ca/hubfs/Imported_Blog_Media/03de28-1.png) Veille stratégique Intelligence collective The attention economy thanks to business intelligence ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard We're becoming increasingly exhausted and spending more and more time in front of our screens. ... Read the article](https://phar.ca/en/blog/resister-a-l-economie-de-l-attention-grace-a-la-veille-strategique-et-aux-rencontres-de-syntheses) [![veil media](https://phar.ca/hubfs/Banni%C3%A8re.Blog-Sep-23-2024-06-53-21-3638-PM.jpg) Veille stratégique Why is media monitoring essential? ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe Media monitoring has become an essential tool for modern companies seeking to remain competitive in ... Read the article](https://phar.ca/en/blog/pourquoi-la-veille-média-est-elle-essentielle) [![Content Research](https://phar.ca/hubfs/Banni%C3%A8re.Blog-3.jpg) Veille stratégique Intelligence compétitive Marketing de contenu Why content research and mining is so difficult for product marketing managers ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe So much of what product marketing managers do is fed with secondary research. Content mining and ... Read the article](https://phar.ca/en/blog/why-content-research-and-mining-is-so-difficult-for-product-marketing-managers) [![strategic planning and market intelligence](https://phar.ca/hubfs/strategic%20planning%20and%20market%20intelligence-1.jpg) Veille stratégique Stratégie d'affaires Associations Strategic planning? Never without my market intelligence. ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou When preparing a strategic plan, it's essential to survey your business environment. While several ... Read the article](https://phar.ca/en/blog/strategic-planning-never-without-my-market-intelligence) [![Competitive intelligence](https://phar.ca/hubfs/Banni%C3%A8re.Blog%20(1)-1.jpg) Analyse de marché Veille stratégique Intelligence compétitive What is competitive marketing intelligence and how is it different from competitive intelligence? ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe We are shaped by our environment. That’s true whether we’re talking about individuals or ... Read the article](https://phar.ca/en/blog/what-is-competitive-marketing-intelligence-and-how-is-it-different-from-competitive-intelligence) [![the other problem with twitter](https://phar.ca/hubfs/the.other.problem.with.twitter.jpg) Veille stratégique Signaux faibles The other problem with Twitter ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe On March 29, Twitter made the surprise announcement that the cost of accessing its API (application ... Read the article](https://phar.ca/en/blog/the-other-problem-with-twitter) [![](https://phar.ca/hubfs/agricultural%20big%20data.jpg) Agro-industrie Veille stratégique Intelligence collective Agricultural innovation: feed on data ![Fabrice Mazzarese](https://phar.ca/hubfs/fabrice.mazzarese.jpeg) Fabrice Mazzarese Who would have bet on the power of Big Data or Megadata, advanced analytics or even artificial ... Read the article](https://phar.ca/en/blog/agricultural-innovation-feed-on-data) [![market analysis vs market intelligence](https://phar.ca/hubfs/market%20analysis%20vs%20market%20intelligence.jpg) Analyse de marché Veille stratégique Intelligence compétitive Market analysis vs market intelligence ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Drawing the line between market analysis and market intelligence is not an easy task, as both ... Read the article](https://phar.ca/en/blog/market-analysis-vs-market-intelligence) [![Trends to watch in 2023](https://phar.ca/hubfs/agribusiness.trends.jpg) Agro-industrie Analyse de marché Veille stratégique Some agribusiness trends to watch in 2023 ![Fabrice Mazzarese](https://phar.ca/hubfs/fabrice.mazzarese.jpeg) Fabrice Mazzarese Agribusiness is one of the key sectors of the global economy. Employing millions of people to feed ... Read the article](https://phar.ca/en/blog/some-agribusiness-trends-to-watch-in-2023) [![chat gpt and market intelligence](https://phar.ca/hubfs/chat%20gpt%20for%20market%20intelligence.jpg) Analyse de marché Veille stratégique Stratégie d'affaires The power of Chat GPT in market intelligence for business development ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe Small and medium-sized enterprises (SMEs) are often challenged by the complex dynamics of ... Read the article](https://phar.ca/en/blog/the-power-of-chat-gpt-in-market-intelligence-for-business-development) [![](https://phar.ca/hubfs/market%20intelligence%20and%20association.jpg) Veille stratégique Associations Modèles d'affaires Activation of market intelligence for the associative world ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe The PHAR team is very active with associations that play an important role at both the economic and ... Read the article](https://phar.ca/en/blog/activation-of-the-market-intelligence-for-the-associative-world) [![identify innovations](https://phar.ca/hubfs/identify%20innovations.jpg) Manufacturier & fabrication Veille stratégique Veille technologique Identify innovations ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Taking the pulse of a sector in terms of innovation is a recurring aspect of the monitoring ... Read the article](https://phar.ca/en/blog/identify-innovations) [![identify experts](https://phar.ca/hubfs/identify%20experts.jpg) Analyse de marché Veille stratégique Intelligence compétitive Identify experts ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Identifying experts is a core activity for any market researcher. Every industry has its share of ... Read the article](https://phar.ca/en/blog/identify-experts) [![](https://phar.ca/hubfs/competitive%20intelligence%202022.jpg) Veille stratégique Intelligence compétitive Expérience client Trend in market intelligence in 2022: competitive intelligence ![Mathieu Lapointe](https://phar.ca/hubfs/mathieu.lapointe.2.jpeg) Mathieu Lapointe At the end of 2021, we have noticed a major repositioning of several major technological players in ... Read the article](https://phar.ca/en/blog/the-major-trend-in-market-intelligence-in-2022-competitive-intelligence) [![market intelligence and questions](https://phar.ca/hubfs/market%20monitoring%20questions.jpg) Analyse de marché Veille stratégique Not everything is online: The art of asking questions! ![Caroline Bouchard](https://phar.ca/hubfs/caroline-bouchard.png) Caroline Bouchard For those of you who know me, you know how I LOVE human connections and how curious I can be to ... 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