---
title: Market Studies | Phar
description: Field-based market studies to help you succeed in your geographic expansions and new segments.
---

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 Market Studies

# Field data to succeed in your market expansions.

Before investing in a new geographic market or a new segment, you need to know what's really happening there. Our market studies give you the full picture to make informed decisions.

 Validate your market

 PHAR EXPERTISE

## Phar's competitive intelligence experts conduct market studies for companies targeting new geographic markets or new segments. We validate your assumptions before you invest.

 WHAT WE ANALYZE

## A complete analysis of your new market

![Offer analysis](https://phar.ca/hubfs/strategy-maze-icon.png)

### Offer analysis

Map the products, services and suppliers already present in the target market.

![Competitive analysis](https://phar.ca/hubfs/business-product-icon.png)

### Competitive analysis

Identify direct and indirect competitors, their strengths and blind spots.

![Current and potential customers](https://phar.ca/hubfs/social-profile-icon.png)

### Current and potential customers

Understand the needs, purchasing criteria and expectations of existing and prospective customers.

![Barriers to entry](https://phar.ca/hubfs/ar-app-3d-map-icon.png)

### Barriers to entry

Assess the regulatory, financial and cultural obstacles before investing.

![Market dynamics](https://phar.ca/hubfs/workflow-compare-icon.png)

### Market dynamics

Track trends, growth and the forces shaping the market.

![Business models](https://phar.ca/hubfs/composition-woman-icon.png)

### Business models

Compare the models used by existing players to identify the best avenues.

![Pricing practices](https://phar.ca/hubfs/business-product-icon.png)

### Pricing practices

Get a clear picture of the market's prices and pricing practices.

![Unresolved issues](https://phar.ca/hubfs/business-product-icon.png)

### Unresolved issues

Identify unmet needs and pain points experienced in the field.

 OUR METHODOLOGY

## A field-based approach to validate your market

- ### Interviews with industry experts
  
  Get the perspective of associations, analysts and experts who know the target market.
- ### Interviews with customers and buyers
  
  Interview current and potential customers to validate real demand.
- ### Market data analysis
  
  Compile available data on market size, growth and structure.
- ### Competitive benchmark
  
  Compare the offer, pricing and business models of existing players.
- ### Dashboard and recommendations
  
  Present the results as an actionable dashboard to guide the decision.

## Validate your market before you invest

Our team supports you with reliable field data.

 Contact us

![phar-logo-light-1](https://phar.ca/hubfs/phar-logo-light-1.png)

Technologies et expertises pour appuyer vos décisions stratégiques

 

<https://x.com/PharIntel> <https://www.linkedin.com/company/phar-intelligence/>

- Intelligence
- [Études économiques](https://phar.ca/etudes-economiques)
- [Études de marché](https://phar.ca/etudes-de-marche)
- [Veille stratégique](https://phar.ca/veille-strategique)
- [Veille technologique](https://phar.ca/veille-technologique)
- [Veille médiatique](https://phar.ca/veille-mediatique)

- Conseil
- Accompagnement exécutif
- [Activation stratégique](https://phar.ca/activation-stratégique)
- [Formation en veille](https://phar.ca/formation)
- [Audits de veille](https://phar.ca/audit-de-veille)

- Solutions
- [Plateforme Pointer](https://phar.ca/fr/pointer)
- [Veille agentique (IA)](https://phar.ca/solutions)

- Entreprise
- [Équipe](https://phar.ca/equipe)
- [Secteurs](https://phar.ca/secteurs)
- Carrières
- [Blogue](https://phar.ca/blog)
- [Contact](https://phar.ca/contact)

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