---
title: Market Studies | Phar
description: Field-based market studies to help you succeed in your geographic expansions and new segments.
---

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# Field data to succeed in your market expansions.

Before investing in a new geographic market or a new segment, you need to know what's really happening there. Our market studies give you the full picture to make informed decisions.

 Validate your market

Phar's competitive intelligence experts conduct market studies for companies targeting new geographic markets or new segments. We validate your assumptions before you invest.

 WHAT WE ANALYZE

## A complete analysis of your new market

![Offer analysis](https://phar.ca/hubfs/strategy-maze-icon.png)

### Offer analysis

Map the products, services and suppliers already present in the target market.

![Competitive analysis](https://phar.ca/hubfs/business-product-icon.png)

### Competitive analysis

Identify direct and indirect competitors, their strengths and blind spots.

![Current and potential customers](https://phar.ca/hubfs/social-profile-icon.png)

### Current and potential customers

Understand the needs, purchasing criteria and expectations of existing and prospective customers.

![Barriers to entry](https://phar.ca/hubfs/ar-app-3d-map-icon.png)

### Barriers to entry

Assess the regulatory, financial and cultural obstacles before investing.

![Market dynamics](https://phar.ca/hubfs/workflow-compare-icon.png)

### Market dynamics

Track trends, growth and the forces shaping the market.

![Business models](https://phar.ca/hubfs/composition-woman-icon.png)

### Business models

Compare the models used by existing players to identify the best avenues.

![Pricing practices](https://phar.ca/hubfs/business-product-icon.png)

### Pricing practices

Get a clear picture of the market's prices and pricing practices.

![Unresolved issues](https://phar.ca/hubfs/business-product-icon.png)

### Unresolved issues

Identify unmet needs and pain points experienced in the field.

 OUR METHODOLOGY

## A field-based approach to validate your market

- ### Interviews with industry experts
  
  Get the perspective of associations, analysts and experts who know the target market.
- ### Interviews with customers and buyers
  
  Interview current and potential customers to validate real demand.
- ### Market data analysis
  
  Compile available data on market size, growth and structure.
- ### Competitive benchmark
  
  Compare the offer, pricing and business models of existing players.
- ### Dashboard and recommendations
  
  Present the results as an actionable dashboard to guide the decision.

## Validate your market before you invest

Our team supports you with reliable field data.

 Contact us

![phar-logo-light-1](https://phar.ca/hubfs/phar-logo-light-1.png)

Technologies et expertises pour appuyer vos décisions stratégiques

 

<https://x.com/PharIntel> <https://www.linkedin.com/company/phar-intelligence/>

- Intelligence
- [Études économiques](https://phar.ca/etudes-economiques)
- [Études de marché](https://phar.ca/etudes-de-marche)
- [Veille stratégique](https://phar.ca/veille-strategique)
- [Veille technologique](https://phar.ca/veille-technologique)
- [Veille médiatique](https://phar.ca/veille-mediatique)

- Conseil
- Accompagnement exécutif
- [Activation stratégique](https://phar.ca/activation-stratégique)
- [Formation en veille](https://phar.ca/formation)
- [Audits de veille](https://phar.ca/audit-de-veille)

- Solutions
- [Veille agentique (IA)](https://phar.ca/solutions)

- Entreprise
- [Équipe](https://phar.ca/equipe)
- [Secteurs](https://phar.ca/secteurs)
- Carrières
- [Blogue](https://phar.ca/blog)
- [Contact](https://phar.ca/contact)

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- [Politique de confidentialité](https://phar.ca/politique-confidentialite)