Identify competitors who are making you losing money
Mathieu Lapointe
Monitoring the competition through a digital comparative analysis or "digital benchmark" is an ...
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Sources, platforms and databases
Guillaume Cariou
Doing day-to-day intelligence requires a certain familiarity with several types of tools. As ...
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Why you should be careful about monitoring competitors
Mathieu Lapointe
Competitive research, analysis, and intelligence are all crucial elements of an organization’s ...
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What is competitive marketing intelligence and how is it different from competitive intelligence?
Mathieu Lapointe
We are shaped by our environment. That’s true whether we’re talking about individuals or ...
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Market analysis vs market intelligence
Guillaume Cariou
Drawing the line between market analysis and market intelligence is not an easy task, as both ...
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Identify experts
Guillaume Cariou
Identifying experts is a core activity for any market researcher. Every industry has its share of ...
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