--- title: Main components of an intelligence system in an SME? description: Whether we're talking about intelligence, we need to supervise and coordinate these different components or functions. image: https://phar.ca/hubfs/veille%20et%20acteurs%20cl%C3%A9s.jpg --- [Skip to content](https://phar.ca/en/blog/quelles-sont-les-principales-composantes-ou-fonctions-d-un-systeme-de-veille-au-sein-d-une-pme#main-content) [![PHAR](https://phar.ca/hubfs/phar-logo-dark.png)](https://phar.ca/) - Intelligence - [![etude-strategique](https://phar.ca/hubfs/etude-strategique.png) Economic Studies On-the-ground strategic intelligence for your growth projects. Master the nuances](https://phar.ca/en/strategic-studies) - [![veille-strategique-icon](https://phar.ca/hubfs/veille-strategique-icon.png) Market Intelligence A radar to catch your industry's weak signals. 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[Manufacturier & fabrication](https://phar.ca/en/blog/tag/manufacturier-fabrication) [Veille stratégique](https://phar.ca/en/blog/tag/veille-stratégique) ![Main components of an intelligence system in an SME?](https://phar.ca/hubfs/veille%20et%20acteurs%20cl%C3%A9s.jpg) [![Picture of Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg)](https://phar.ca/en/blog/author/guillaume-cariou) [Guillaume Cariou](https://phar.ca/en/blog/author/guillaume-cariou) Two main categories of components / functions are to be considered in a SME watch system and we have seen how these [two dimensions are inseparable](https://phar.ca/blog/electronic-watch-and-human-watch-how-to-align-the-two-approaches): - The electronic dimension - The human dimension In terms of the electronic dimension of intelligence, while the SME must make choices in terms of sources, tools, databases, etc.; it must also initially select [the axes of intelligence](https://phar.ca/blog/30-thematiques-les-plus-demandeses-par-nos-clients-entreprises) most important to it (customers, positioning and competition, business environment, technological environment, legal environment, etc.). Indeed, watch priorities must be established in order to guarantee proper execution and results that can lead to concrete business development actions. The human dimension of intelligence is not to be overlooked. On the one hand, your industry experts, the intermediaries with whom you develop your markets, your customers, your competitors and your employees are all sources to consider. On the other hand, you also need to set up your watch cell, which will bring together the following internal players: - The "sentinels" are in charge of gathering relevant data. - Internal: marketing department employees, production employees (generalization of a production system, etc.); - External: sales department employees (obtaining competitor brochures, comments made at trade shows, points of sale, etc.). - Analysts work with sentinels and retrieve information from them, before processing and circulating it. - Many decision-makers are usually the recipients/beneficiaries of the watch, and also participate in interpreting the various information gathered. It is recommended to set up your watch cell with a restricted group of people and expand it later, again, to ensure proper execution. Finally, whether we're talking about watch in its electronic dimension or in its human dimension, a responsible group must be set up with an employee in charge of supervising and coordinating these different components or functions. ### Similar blog posts [![best practices in monitoring](https://phar.ca/hubfs/Imported_Blog_Media/7747b1-1.png) Manufacturier & fabrication Veille stratégique Associations Identify best practices (in a given field) ![Guillaume Cariou](https://phar.ca/hubfs/1664814495950.jpeg) Guillaume Cariou Staying abreast of best practices in a field is a major activity for any market watcher. Depending ... 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