Your "keys" to enhanced strategic intelligence
Many of you devote time, on a regular or ad hoc basis, to individual and informal monitoring based ...
Account Based Marketing (ABM) and augmented business intelligence
In contrast to the traditional marketing approach, which could be imagined as a funnel with the rim ...
Important ingredients for choosing the right monitoring platform!
What a complex world of different intelligence platforms! We follow over a hundred of them at Phar, ...
30 themes most in demand by our corporate customers
Intuitively, we can say that as long as digital and human sources of information are available, a ...
Inno sociale: the emergence of a predictive scenario for mobilization
Here's a short post on the power of augmented strategic intelligence in a social innovation ...
Team mobilization for strategic intelligence
More than 30 minutes a day, more than 2.5 hours a week: that's the average time spent on strategic ...
Identify competitors who are making you losing money
Monitoring the competition through a digital comparative analysis or "digital benchmark" is an ...
Offensive rather than defensive intelligence using weak signals
When we talk about business intelligence, we often hear the phrase "weak signals".
My observations on business intelligence and development
I recently received a very powerful image from a work colleague, intended as a metaphor for the ...
Why is media monitoring essential?
Media monitoring has become an essential tool for modern companies seeking to remain competitive in ...
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Effective strategies for successful reputation monitoring
Online reputation management is crucial to the sustainable success of any business. Discover how to ...
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5 common mistakes product marketing managers make in content research, and how to overcome them
Content is messy. Despite being a critical piece of secondary research for product marketing ...
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Why you should be careful about monitoring competitors
Competitive research, analysis, and intelligence are all crucial elements of an organization’s ...
Why content research and mining is so difficult for product marketing managers
So much of what product marketing managers do is fed with secondary research. Content mining and ...
Using X as a Powerful Tools for Market Intelligence and Social Listening
With over 330 million monthly active users globally, X has undoubtedly become one of the most ...
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What is competitive marketing intelligence and how is it different from competitive intelligence?
We are shaped by our environment. That’s true whether we’re talking about individuals or ...
The other problem with Twitter
On March 29, Twitter made the surprise announcement that the cost of accessing its API (application ...
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Building a Sales Battlecard that Better Enables Sales Performance
A sales battlecard can be a powerful sales enablement tool to improve predictable sales outcomes ...
The power of Chat GPT in market intelligence for business development
Small and medium-sized enterprises (SMEs) are often challenged by the complex dynamics of ...
Activation of market intelligence for the associative world
The PHAR team is very active with associations that play an important role at both the economic and ...
Trend in market intelligence in 2022: competitive intelligence
At the end of 2021, we have noticed a major repositioning of several major technological players in ...