Digital Benchmarks
Identify winning and losing digital positioning strategies, keywords used for your products and effective outreach channels for your digital strategy
Personas
By conducting expert-led interviews with current and potential customers, we identify the issues and problems experienced by users and actors in the purchasing process of your product or service. This will allow you to adapt and optimize them.
Market Research
Initiate a dialogue with potential customers and identify competitors and strategic market players
Business area profile
Phar provides detailed profiles for organizations engaged in business model redesign, strategic planning or identifying opportunities in the new economy. These profiles allow you to understand your positioning with respect to your sector and competitors, and to adapt your approach.
Mindmaps
Map your market environment and get a visual representation of the strategic issues for your team
Strategic planning
Through timely monitoring and expert interviews, Phar provides you with an accurate picture of your industry, current opportunities and risks, best practices, leaders, levers and barriers to development.