Competitive intelligence

Competitive intelligence

Competitive intelligence for your business strategies

Phar's team of competitive intelligence experts has completed over 500 international business development projects.   We offer innovative solutions using the most powerful technologies and cutting-edge expertise.

Digital Benchmark

Digital Benchmarks

Identify winning and losing digital positioning strategies, keywords used for your products and effective outreach channels for your digital strategy

Personas

Personas

By conducting expert-led interviews with current and potential customers, we identify the issues and problems experienced by users and actors in the purchasing process of your product or service. This will allow you to adapt and optimize them.

Market Research

Market Research

Initiate a dialogue with potential customers and identify competitors and strategic market players

Business area profile

Business area profile

Phar provides detailed profiles for organizations engaged in business model redesign, strategic planning or identifying opportunities in the new economy. These profiles allow you to understand your positioning with respect to your sector and competitors, and to adapt your approach.

Mindmaps

Mindmaps

Map your market environment and get a visual representation of the strategic issues for your team

Strategic planning

Strategic planning

Through timely monitoring and expert interviews, Phar provides you with an accurate picture of your industry, current opportunities and risks, best practices, leaders, levers and barriers to development. 

Why competitive intelligence?

Competitive intelligence is a systematic and organized process of collecting, analyzing and disseminating strategic information about competitors, suppliers, partners, customers, regulations and other key market factors. It aims to help organizations make informed decisions, anticipate market changes and identify opportunities and threats.

Competitive intelligence involves the intensive collection of information from various sources such as public data, specialized databases, social networks, patents, publications, interviews and market research. This information is then analyzed to identify trends, competitors' strengths and weaknesses, and emerging opportunities and threats.

The benefits of competitive intelligence for companies are multiple:

  • Understand market trends and anticipate future developments.
  • Identify competitors' strengths and weaknesses and adjust strategy accordingly.
  • Find new opportunities for development and growth.
  • Improve decision making and reduce risk.
  • Demonstrate innovation and agility to remain competitive.
In short, competitive intelligence enables organizations to better understand their competitive environment and make informed decisions to remain competitive in the marketplace.
You want to become a key player in your ecosystem?