Strategic planning? Never without my market intelligence.
Guillaume Cariou
When preparing a strategic plan, it's essential to survey your business environment. While several ...
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What is competitive marketing intelligence and how is it different from competitive intelligence?
Mathieu Lapointe
We are shaped by our environment. That’s true whether we’re talking about individuals or ...
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Building a Sales Battlecard that Better Enables Sales Performance
Mathieu Lapointe
A sales battlecard can be a powerful sales enablement tool to improve predictable sales outcomes ...
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Market analysis vs market intelligence
Guillaume Cariou
Drawing the line between market analysis and market intelligence is not an easy task, as both ...
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The power of Chat GPT in market intelligence for business development
Mathieu Lapointe
Small and medium-sized enterprises (SMEs) are often challenged by the complex dynamics of ...
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Identify experts
Guillaume Cariou
Identifying experts is a core activity for any market researcher. Every industry has its share of ...
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