Effective strategies for successful reputation monitoring
Mathieu Lapointe
Online reputation management is crucial to the sustainable success of any business. Discover how to ...
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Why content research and mining is so difficult for product marketing managers
Mathieu Lapointe
So much of what product marketing managers do is fed with secondary research. Content mining and ...
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Using X as a Powerful Tools for Market Intelligence and Social Listening
Mathieu Lapointe
With over 330 million monthly active users globally, X has undoubtedly become one of the most ...
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What is competitive marketing intelligence and how is it different from competitive intelligence?
Mathieu Lapointe
We are shaped by our environment. That’s true whether we’re talking about individuals or ...
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Building a Sales Battlecard that Better Enables Sales Performance
Mathieu Lapointe
A sales battlecard can be a powerful sales enablement tool to improve predictable sales outcomes ...
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Market analysis vs market intelligence
Guillaume Cariou
Drawing the line between market analysis and market intelligence is not an easy task, as both ...
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Identify experts
Guillaume Cariou
Identifying experts is a core activity for any market researcher. Every industry has its share of ...
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Trend in market intelligence in 2022: competitive intelligence
Mathieu Lapointe
At the end of 2021, we have noticed a major repositioning of several major technological players in ...
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