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reputation monitoring
Intelligence compétitive Plateformes et outils E - reputation

Effective strategies for successful reputation monitoring

Mathieu Lapointe

Mathieu Lapointe

Online reputation management is crucial to the sustainable success of any business. Discover how to ...

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Content Research
Veille stratégique Intelligence compétitive Marketing de contenu

Why content research and mining is so difficult for product marketing managers

Mathieu Lapointe

Mathieu Lapointe

So much of what product marketing managers do is fed with secondary research. Content mining and ...

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Using X as a market intelligence tool
Intelligence compétitive Plateformes et outils Signaux faibles

Using X as a Powerful Tools for Market Intelligence and Social Listening

Mathieu Lapointe

Mathieu Lapointe

With over 330 million monthly active users globally, X has undoubtedly become one of the most ...

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Competitive intelligence
Analyse de marché Veille stratégique Intelligence compétitive

What is competitive marketing intelligence and how is it different from competitive intelligence?

Mathieu Lapointe

Mathieu Lapointe

We are shaped by our environment. That’s true whether we’re talking about individuals or ...

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Battlecard
Intelligence compétitive Stratégie d'affaires

Building a Sales Battlecard that Better Enables Sales Performance

Mathieu Lapointe

Mathieu Lapointe

A sales battlecard can be a powerful sales enablement tool to improve predictable sales outcomes ...

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market analysis vs market intelligence
Analyse de marché Veille stratégique Intelligence compétitive

Market analysis vs market intelligence

Guillaume Cariou

Guillaume Cariou

Drawing the line between market analysis and market intelligence is not an easy task, as both ...

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identify experts
Analyse de marché Veille stratégique Intelligence compétitive

Identify experts

Guillaume Cariou

Guillaume Cariou

Identifying experts is a core activity for any market researcher. Every industry has its share of ...

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Veille stratégique Intelligence compétitive Expérience client

Trend in market intelligence in 2022: competitive intelligence

Mathieu Lapointe

Mathieu Lapointe

At the end of 2021, we have noticed a major repositioning of several major technological players in ...

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