Blog Phar

Your "keys" to enhanced strategic intelligence

mathieu@phar.ca (Mathieu Lapointe) — Sat, 07 Dec 2024 16:00:07 GMT

Many of you devote time, on a regular or ad hoc basis, to individual and informal monitoring based on newsletters and subscriptions to specialist magazines. Thinking of taking it to the next level? This post is for you!

Previous day's execution discipline: 5 tips

guillaume@phar.ca (Guillaume Cariou) — Sat, 07 Dec 2024 15:59:30 GMT

Watchers, no matter how good they are, sometimes run the risk of losing control of their content and tools in the course of their activities. Here are a few things you can do to maintain vigilance and be effective over time when it comes to monitoring.

Identify best practices (in a given field)

guillaume@phar.ca (Guillaume Cariou) — Sat, 07 Dec 2024 15:58:56 GMT

Staying abreast of best practices in a field is a major activity for any market watcher. Depending on your watch priorities, this "permanent benchmark" can lead you to constantly adjust your sales approach. Several sources of best practice are thus observable:

How to make the most of human intelligence at an event

caroline@phar.ca (Caroline Bouchard) — Sat, 07 Dec 2024 15:58:22 GMT

It's important to remember that an intelligence approach can be applied to a variety of distinct fields and fields of application, for multiple purposes or results. Prioritizing the areas to be monitored is therefore crucial when embarking on this exercise. There's nothing like trade shows, congresses and symposia for human intelligence and bringing front-line information back to the company.

What does augmented business intelligence mean?

caroline@phar.ca (Caroline Bouchard) — Sat, 07 Dec 2024 15:57:51 GMT

"He who knows little thinks he knows, whereas he who learns constantly becomes aware that he is ignorant" (Luca Lefèvre, computer scientist, France, Lille)

Account Based Marketing (ABM) and augmented business intelligence

mathieu@phar.ca (Mathieu Lapointe) — Sat, 07 Dec 2024 15:57:17 GMT

In contrast to the traditional marketing approach, which could be imagined as a funnel with the rim of the cup representing a broad spectrum of opportunities that are filtered through to conversion, the account-based marketing or Account Based Marketing (ABM) approach, places customer targeting at the beginning of the customer acquisition process.

Where can I find the right sources?

guillaume@phar.ca (Guillaume Cariou) — Sat, 07 Dec 2024 15:56:43 GMT

Identifying sources is a fundamental element in starting any intelligence process. Also, it's important to make an effort to constantly research and add new sources, as every good source has an expiration date. As an example, we can mention the blog " Best in Packaging " which was an excellent source, but whose updating stopped in 2017 in the field of packaging in terms of novelties and innovations.

Electronic and human intelligence: how to combine the two approaches?

guillaume@phar.ca (Guillaume Cariou) — Sat, 07 Dec 2024 15:56:07 GMT

Assisting companies in the field of business intelligence for over a decade, I've had occasion to see too much emphasis placed on the sole use of electronic tools and other online systems to over-"watch". Caught up in time, some decision-makers will focus solely on this type of tool, thinking they're doing an effective and comprehensive watch.

Shortage of manpower, solutions to activate strategic intelligence

caroline@phar.ca (Caroline Bouchard) — Sat, 07 Dec 2024 15:55:29 GMT

The labor shortage is an issue that affects us all in one way or another. Faced with such a complex issue, how can economic development organizations, issue tables and associations move from "I think that" to "we know that" and "we're all acting together"?

Collective intelligence (CI) in a business intelligence context

caroline@phar.ca (Caroline Bouchard) — Sat, 07 Dec 2024 15:54:51 GMT

I don't know about you, but for me, learning is as essential as breathing.