Identifying sources is a fundamental element in starting any intelligence process. Also, it's important to make an effort to constantly research and add new sources, as every good source has an expiration date. As an example, we can mention the blog " Best in Packaging " which was an excellent source, but whose updating stopped in 2017 in the field of packaging in terms of novelties and innovations.
So it's up to you to find new, relevant sources on a regular basis. Here are some leads that may help:
Influencers and gurus in your industry
- Posting and commenting regularly on content on social networks, influencers in a field can thus direct you to relevant new sources.
- Feel free to check out their most recent posts and shares to see where these are coming from.
Trade shows in your field
- Bringing together all the players in an industry, trade shows are also an opportunity to identify new sources of content. Very often, the specialized press in a field will not hesitate to sponsor this kind of major event.
- Take a look at the " Press and media " section of the trade show website, it's the best place to identify new sources.
Your competitors
- Having made certain decisions in terms of business development (particularly internationally), your competitors will be looking to make a name for themselves in new sectors and territories. If the content they disseminate is interesting, so are the " places " chosen to disseminate it.
- In fact, your competitors may be disseminating a case study in a new trade magazine in Europe, selecting a relevant new blog to exchange with prospects, etc.
- So be vigilant here, as new sources can then be integrated into your monitoring system.
Finally, don't rule out a few one-off searches using keywords coupled with terms like " news ", " journal " or even " review " related to your industry.