Every information watchdog must regularly check the quality of his sources of information.
The basis
- At the outset, it's best to focus on sources that have some longevity. For example, trade magazines in the agricultural equipment field that have been in operation for several decades le. Such publications then become unavoidable.
- There are also scientific and academic publications whose content is peer-reviewed ("peer review"). This element is a guarantee of quality.
Some tags
- It's important to first consider publications and sources that clearly identify advertorials. While the latter can be interesting (particularly in terms of the sales pitches used by competitors), the reader/watchdog would prefer analysis articles that offer a critical view of a sector, a market trend, etc. Prioritized by watchers, so-called serious publications and sources clearly mention whether an article has been sponsored by a company.
- The authors' pedigree is also important, whether they write for a blog or a professional publication. A publication presenting a short biography of each of its editors and contributors will enable the watchdog to better judge the relevance and quality of the content.
- Finally, a few statistics on a source's readership can also provide information on the reach of certain online writings.
Getting in touch
- If you have any doubts about the relevance of a source, don't hesitate to get in touch with those responsible for it. Here too, it's a good idea to have your questions well prepared. If the content writers really know their stuff, they'll be able to further enrich your monitoring work by pointing out other emerging trends and/or sources to consider.
In conclusion, every watchdog owes it to himself to regularly revalidate the relevance of his sources from a technological angle. A publication that doesn't keep up with the latest advances in its chosen field will quickly find itself outside any watch system.