Intuitively, we can say that as long as digital and human sources of information are available, a watch can be carried out on them. However, here is a list of the themes most frequently requested by our corporate customers and which are the subject of augmented strategic intelligence. All in all, 30 good reasons to do business intelligence!
Here, then, is a non-exhaustive list, by enterprise business unit:
Purchasing
- Suppliers
- Market and fair value pricing
- Supply logistics and customs
- Purchasing opportunities
Marketing
- Market trends
- Communities of interest and influencer identification
- Company reputation (e-reputation)
- New growth markets and opportunities
Sales
- Competitive strategies for counter-argumentation
- Market prices and qualitative comparisons of offers
- Customer monitoring, product developments and programs
R&D / Product development
- Directly related or cross-functional technological innovations
- Technology leaders in the market
- Changes in the regulatory framework
Production
- Factories of the future, 4.0, robotization,Iot and AIot
- Manufacturing processes (e.g. additive manufacturing)
- Evolutions in machinery or computing capabilities
Administration / Finance
- New management systems
- Concepts in management (Kaizen, 5s, etc.)
- Protection against currency fluctuation
- Internal knowledge management
- Global business contexts and growth cycles
HR
- Employer brand management
- Identifying recruitment competition and strategies employed
- Best practices and trends in staff retention
Governance
- Business risk/country/sector monitoring
- Adaptation to strategic planning
- Security of facilities in foreign countries
- Social and environmental responsibility
- Acquisition and development opportunities
Of course, we always reiterate the importance of prioritizing themes and linking them to corporate issues or objectives.
In a future post, I'll unveil the list of themes requested by sector associations and economic development organizations. Do you have an interest in any of these topics? Subscribe!